Blog 7: Nike Mercurial - Business Marketing

Business Marketing - Marcus Folkes

The marketing of goods and services to individuals and organizations for purposes other than personal consumption. The sales of Nike products to soccer club are an example of business marketing.  Each year Nike’s sale percentage increases, this shows us (public) how successful they are and also, it shows us that no matter what Nike always trying to give us the quality products.

Cristiano Ronaldo is one of the best soccer player in the world right now and Nike targets him as a Business model because Nike created a whole brand new collection called CR7 Collection. Because of him being one of the greatest, a lot of young athletes see him as a role model.  

Nike also designs the latest mercurials and Cristiano is the first to receive them. His character and career achievement helps to market these soccer cleats.

Blog 11: Nike Mercurial - Developing & Managing Products

Developing and Managing Products - Mercurial Vapor- Marcus Folkes

When Nike makes shoes for sports there is so much that they put into the process so that athletes can have the rite shoe to play there sport. Nike has its very on lab where they run all types of test on the shoe to make sure that it will meet all of the requirements for a athlete to compete in there sport of choice. With these test they make sure the shoe is comfortable, it is durable, that it is designed to give support so that the athlete doesn't have to worry about injuries because of they shoe. I say that because for basketball your shoe has to give you ankle support to avoid injury. With the results they get from all the testing if the product is right then Nike starts to mass produce the shoe and put it out to the world.