Blog 4: Nike Mercurial - The Marketing Environment

 Nike's Marketing Environment - Marcus Folkes

 The following are potential factors that could affect Nike's business decisions. Some have already begun to occur, while others are merely possibilities. A target market is a defined group that managers feel is most likely to buy a firm's product. Nike has a large Variety target market. They specially target athletes both men and women from the ages 10-35 years old. They also target most professional sport organizations you see on television today. Nike continues to innovate and come up with new marketing schemes.Nike just teamed up with a huge video game company called EA Sports who produces a Soccer game called Pro Evolution Soccer. In the video game Pro Evolution Soccer (PES)  you can customize your own cleats and Nike will actually produce one pair for you exclusively of their website.

Blog 3: Nike Mercurial - Ethics & Social Responsibilty Nike

Nike Mercurial: Ethics and Social Responsibility - Marcus Folkes

It is in Nike's nature to innovate. This truly comes alive where we live, work and play in communities throughout the world.The image above is an example of Nike Academy which is an English association football academy run by Nike, Inc. and is made up of unsigned under-20 players to help them find a club.Nike sends scouts in as many countries around the world to recruit amateurs. The Nike Academy is currently based at Lough-borough University, where they moved to in August 2011, and is sponsored by the Premier League. The squad is made up of released players from professional clubs and winners of The Chance, a football talent search competition organised by Nike and run all over the world. The players live on campus and eat in the Nutritional Lounge on site at Lough-borough.

Nike School Innovation Fund 

 The Nike School Innovation Fund’s mission is to fuel excellence in education through the power of innovation. Through the fund, Nike pairs its executives with local schools to implement programs that have a big impact on students and schools. Previously, the fund gave $9 million over five years to support early learning and leadership development programs. Today, the Nike School Innovation Fund focuses on accelerating career and college readiness for 9th graders in Oregon.

Nike Employee Grant Fund 
 The Nike Employee Grant Fund makes grants of $550,000 per year to nonprofit organizations in the greater Portland area, near Nike’s global headquarters. The primary goal is to support programs that create early positive experiences for young people through physical education, sports, and play. Nike employees play an important role to NEGF’s impact by participating in the grant decision-making process. In 2013, NEGF grants served more than 200,000 people and 51 organizations.

Blog 2: Nike Mercurial - Strategic Planning for Competitive Advantage

 Nike Mercurial: Strategic Planning for Competitive Advantage - Marcus Folkes 

Nike Mercurial Strategic Planning for Competitive Advantage

 It has been well over a year since Nike introduced the Mercurial Vapor IX. The boot has seen more than its fair share of colorways since its initial bow last January. To say that it's due for a refresh in modern football timetables is a bit of an understatement. Now, with the World Cup looming large, Nike have done just that.

At their innovations event in Madrid this week, along with some other announcements (that kind of pale in comparison now), Nike made the Mercurial Superfly IV official. The new boot will, of course, be Nike's speed boot but it brings with it a number of new innovations that aim to change the way we look at modern football footwear.

Nike Mercurial Market Penetration: NIKE takes advantage of celebrity endorsements by using athletes in advertising and promotions for marketing existing products into the company’s existing market.

Product Development: As athletic footwear is the cash cow product of NIKE, market penetration    is the company’s most commonly used method for growth. The company introduces new footwear designs into the Apparel and Footwear markets in which NIKE is already the dominant force.

Nike Mercurial Marketing Development: NIKE uses market development such as signing upcoming speedy and skillful soccer players to introduce current products into unfamiliar foreign markets.

4Ps Strategy Global Marketing:

Product, Price, Place, and Promotion

It is a global sports giant Nike soccer shoes (Mercurial). It is the largest seller of athletic footwear in the world who hold the majority of the market by 33% of the total. The company’s facilities for production in Asia, sales in 200 countries around the installation and service of clients and other operational unit are worldwide.

Products

Nike Mercurial now offers a wide range of broad categories of Soccer Cleats sold. The world's top players of different attributes inspired Nike to create new Soccer Cleats to improve their game and to also inspire their fans.

Price

Nike retailer of Soccer footwear (Cleats), designed for the prices to be competitive. The price and target customers based on the premium segment. Nike as a brand to command a higher premium. Nike makes fares strategy, vertical integration in which participants use different levels of the channel, or participate in more than one level of canal operations. The cost and impact on commodity prices can be controlled.

Place

Nike multiple stores and shops around the world are performed by qualified personnel. Nike in the U.S. in approximately 200 countries around the world about 20,000 sold its products to retail customers. international market, independent distributors and licensees Nike sells its products through subsidiaries. local pressure is not conducive to independent dealers and distributors, are administered by the four P's marketing needs.

Promotion 

Promotion depends much looking for offices that have access. This strategic alliance to create targeted ads in the valley of paper. Nike Brazilian soccer team (in particular, Neymar, Dani Alves, Thiago Silva and much more), served in a number. They did commercials and wider varieties of advertisement for the latest Soccer Cleats (Mercurial).\ 

Blog 1: Nike INC - Brief Description

Nike, inc - Marcus Folkes

The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.  NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology, the SWOOSH logo is a graphic design created by Caroline Davidson in 1971 when Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services.