Nike Mercurial: Ethics and Social Responsibility - Marcus Folkes
It is in Nike's nature to innovate. This truly comes alive where we live, work and play in communities throughout the world.The image above is an example of Nike Academy which is an English association football academy run by Nike, Inc. and is made up of unsigned under-20 players to help them find a club.Nike sends scouts in as many countries around the world to recruit amateurs. The Nike Academy is currently based at Lough-borough University, where they moved to in August 2011, and is sponsored by the Premier League. The squad is made up of released players from professional clubs and winners of The Chance, a football talent search competition organised by Nike and run all over the world. The players live on campus and eat in the Nutritional Lounge on site at Lough-borough.
Nike School Innovation Fund
The Nike School Innovation Fund’s mission is to fuel excellence in education through the power of innovation. Through the fund, Nike pairs its executives with local schools to implement programs that have a big impact on students and schools. Previously, the fund gave $9 million over five years to support early learning and leadership development programs. Today, the Nike School Innovation Fund focuses on accelerating career and college readiness for 9th graders in Oregon.
Nike Employee Grant Fund
The Nike Employee Grant Fund makes grants of $550,000 per year to nonprofit organizations in the greater Portland area, near Nike’s global headquarters. The primary goal is to support programs that create early positive experiences for young people through physical education, sports, and play. Nike employees play an important role to NEGF’s impact by participating in the grant decision-making process. In 2013, NEGF grants served more than 200,000 people and 51 organizations.
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