Blog 17: Nike Personal Selling

Nike Personal Selling - Marcus Folkes

Nike utilizes a personal selling technique in all of their retail stores. The sales associates in these stores has direct contact and interaction with the buyers of Nike merchandise. They are the individuals that communicate directly with the consumers who are interested in Nike products. They sales men and women must be able to help in the process of a successful sale. They are suppose to be knowledgeable of the brand and should be trained in asking customers the right questions in order to find out what they are looking for. To make sure this is done Nike will often send Nike representatives to retail stores that sell their sneakers to give little presentations to keep the sales associates up to date on the merchandise and the technology behind them. I agree with this because sometimes people that work at the store don't really know what they selling and need to b reminded.

Blog 16: Nike Mercurial Advertising, Public Relations and Sales Promotion

Nike Mercurial: Advertising, Public Relations and Sales Promotion - Marcus Folkes

Nike advertising takes the common hero story and turns it on its head. Instead of inspiring customer loyalty by singling out an external enemy, it pulls out the stops and focuses on an internal foe – our fear. Nike advertising knows just how encourage their consumers by creating these ads to inspire aspiring soccer players. Nike has a new slogan,"Risk Everything" for the newly created HyperVenom that was specifically made for the Brazilian superstar Neymar Jr. This is how Nike marketing uses emotional marketing to inspire customer loyalty. They know that while some people may identify with an external foe, all people identify with an internal one.
Nike brand strategy is excellent on this end because not only is the internal foe someone we can all hate, the fearless hero is the viewer! In one way or another, we are all the hero of our own story, and Nike marketing has long since identified that feeling – and used it to inspire timeless customer loyalty.

I think this ad was effective the public. It made people that saw Ronaldo played more eager to watch him and people who have already watch him to continue. It was a hit with the customers to because almost everybody in the around the world would have a cleats that helps to enhance their speed.

Sales Promotion 

NIKE ID (nikeid.com) is the latest offering from one of the world's most premiere sports fitness brands. NIKE ID gives you a chance to be a NIKE designer. This site allows you to customized and personalize a wide variety of NIKE footwear and apparel. This a good idea because cleats or clothes that Nike make don't always come in the colors u want or style. Nike ID is a good way you can add your own flavor to your attire.

Blog 14: Nike Mercuial Marketing Channels and Retailing

Nike Marketing Channel and Retailing - Marcus Folkes 

Nike, Inc. – Direct to Consumer In discussing its Direct to Consumer business, the Company outlined plans to open approximately 250-300 new Nike branded stores worldwide over the next five years to elevate the consumer experience and position the brand in the world’s premium shopping locations, as well as drive accelerated growth in digital commerce, leveraging the explosive growth of NikeiD. Given these efforts, Nike, Inc. expects mid-teens growth in its Direct to Consumer Business which should contribute an additional $2.2-2.6 billion by 2015.

Also highlighted was an increased focus on working with retail partners to create more elevated and differentiated consumer experiences including execution of category-segmented concepts within key markets. Nike’s wholesale business model is expected to continue to be the primary driver of long-term growth, with retail partners still expected to account for more than 80 percent of the Company’s overall business by 2015.




To build and strengthen its global retail presence, Nike, Inc. announced plans to invest $500-600 million in capital over the next five years to develop the Direct to Consumer business and build capabilities to support both owned and wholesale retail productivity and performance.

Blog 6: Nike Mercurial - Consumer Decision

Nike  Consumer Decision - Marcus Folkes

Nike always seem to sponsor the best athlete in each sport. In basketball they sponsor Lebron James and Kobe Bryant. In Soccer they sponsor Cristiano Ronaldo and alot more players, football they sponsor Adrian Peterson, baseball Alex Rodriguez, and in golf they sponsor tiger woods. This help buyers lean towards Nike then other sport brands. Consumers are more willing to buy from Nike because the athletes that are being endorse are on the top of their game. Buyers think that if they purchase a top athletes merchandise that they will inherit their attributes. This give Nike the upper hand on their competation.

Blog 5: Nike Mercurial - Developing a Global Watch

Nike Mercurial: Developing a Global watch - Marcus Folkes

 Identifying a customers needs is done so the company can meet those needs. The company I have chosen is Nike and the specific product is the Nike Mercurial Vapor range of football boot. Nike is a globally renowned sports equipment and clothing company, it has a trademark that aims on bringing out the sporting spirit "Just Do It". The company goes all out to market itself and with football  boots and in particular Nike Mercurial Vapor there is massive potential for production of the boot worldwide. Nike's marketing mix should be seen a  great example and coupled with it's reputation of being one of the worlds leading sports brands, it's huge list of endorsed athletes and it's history of quality products they have a perfect balance to achieve their targets.
The Mercurial Vapor is a football or "soccer" boot manufactured by globally renowned sportswear manufacturer Nike. It is the first of it's kind in a new lightweight type of boot on the market and it had several key innovations. The upper part of the boot was made from an ultra thin synthetic, lightweight fiber, renamed "Nike Skin" which claimed to be thinner and stronger than kangaroo leather. The Vapor also included an external heel counter which supported the heel and Achilles area of the foot, this was brought in from track sprint spikes and designed to spring back into shape after push-off. In the football world the Nike Mercurial Vapor is known as a speed boot, it's all about comfort but mainly speed and is aimed at quick players, such as wingers. The boot comes in sort ground and firm ground to suit all weather conditions and come with easy to fit Nike snap studs.