Nike Mercurial: Developing a Global watch - Marcus Folkes
Identifying a customers needs is done so the company can meet those needs. The company I have chosen is Nike and the specific product is the Nike Mercurial Vapor range of football boot. Nike is a globally renowned sports equipment and clothing company, it has a trademark that aims on bringing out the sporting spirit "Just Do It". The company goes all out to market itself and with football boots and in particular Nike Mercurial Vapor there is massive potential for production of the boot worldwide. Nike's marketing mix should be seen a great example and coupled with it's reputation of being one of the worlds leading sports brands, it's huge list of endorsed athletes and it's history of quality products they have a perfect balance to achieve their targets.
The Mercurial Vapor is a football or "soccer" boot manufactured by globally renowned sportswear manufacturer Nike. It is the first of it's kind in a new lightweight type of boot on the market and it had several key innovations. The upper part of the boot was made from an ultra thin synthetic, lightweight fiber, renamed "Nike Skin" which claimed to be thinner and stronger than kangaroo leather. The Vapor also included an external heel counter which supported the heel and Achilles area of the foot, this was brought in from track sprint spikes and designed to spring back into shape after push-off. In the football world the Nike Mercurial Vapor is known as a speed boot, it's all about comfort but mainly speed and is aimed at quick players, such as wingers. The boot comes in sort ground and firm ground to suit all weather conditions and come with easy to fit Nike snap studs.
No comments:
Post a Comment